Creating unique destinations that deliver great experiences

At the heart of the Grollo Group is a family spanning three generations with proven success in property investment and development, building design and construction, tourism, education and sport. built upon a tradition of excellence, quality and integrity. Grollo Leisure Tourism (GLT), an arm of the Grollo Group, continues to foster these traditions whilst staying true to an engrained sense of heritage and expertise developed over the past 50 years.

Enabling skills and knowledge development

GLT will operate in range of active leisure businesses, some will be leisure only and some will have a mixture of leisure customers, enthusiasts and sports. GLT will ensure it understands and responds to the different needs of each customer base in a manner that maximises the financial sustainability of the business.

Inspiring active participation

GLT is interested in high public appeal activities, therefore generating high volume visitation. Alternatively interested in more niche appeal yet high yield. These activities are specifically fun, challenging, encouraging self-development or promoting social or physical engagement.

Connecting friends, family & community through fun

GLT understands that life is measured in experiences taken rather than material items purchased and that this recent shift means people define who they are through what they do. GLT aims to be authentic and keenly understand customer identities, aligning the businesses experiences and products. GLT also appreciates that family and friends play a pivotal roles in the increasing new participants/visitors to GLT businesses and how social interaction increases the overall enjoyment of the experience.

Putting life into the leisure business

GLT understand many new and casual participants are not motivated by the activity alone but an engrained sense of fun with family and friends and for GLT to ensure we grow our business to meet their potential we will look at how we can provide fun and bring an “attractions” mind set to active leisure.

Embracing nature, culture and design

GLT will operate in range of active leisure businesses, some will be leisure only and some will have a mixture of leisure customers, enthusiasts and sports. GLT will ensure it understands and responds to the different needs of each customer base in a manner that maximises the financial sustainability of the business.